The end of civilization has happened too many times already for me too add on. Still, if I were to add some evidence, this would be the first place I'd look:
Here's the fun part:
Bling Water. No, really. It's Bling Water.
Bling H2O, of Beverly Hills, is the inspiration of Kevin G. Boyd, a Hollywood writer-producer. While working on various studio lots where image is, well, everything, he noticed that you could tell a lot about a person by the bottled water he/she carried.
Here's the fun part:
His mission was to offer a product with an exquisite face, to match the exquisite taste of his target customer...and at $38.00 a bottle, that target customer shops on Rodeo Drive. The product is strategically positioned to target the expanding super-luxury consumer market.So, $40 for a bottle of water, simply for the status of having a $40 bottle of water. I guess my re-used Diet Coke bottle is going to look rather passé.